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Data is, well, money.

April 26th, 2010 · 36 Comments

So you’ve greated GB’s of personal data on the internet. Facebook is brimming with images and stories you created, and facebook is selling all that data and much more metadata about you (when you’re online, who you talk to) to the highest bidder. Well, that makes you a data investor. Instead of investing money in the company, you invest data. If the company succeeds, your data share is worth a portion of the company’s worth. It would be fair to assess this portion as a the portion of all the company’s data that you produced, or that is collected about you. How many dollars would that be? Well, if facebook is worth $ 10 billion and has 500 million active users, and we assume that all users have the same amount of data (just to get a sense of the lay of the land) that means each user would own $20.00 of the company in data. Any investor who would pay for a portion of this company would send the average user a portion of these $20.00. It would not make many people wealthy, but it would be fair. Data is money.

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